I was talking to Tom after counting today, and I talked about the IT&DML program. I mentioned that we're working on coming up with our own brand of ourselves online, and that kids need to do the same thing. He commented on how necessary it is for kids to have blogging skills and "social listening" skills. Tom works in marketing. There are folks who spend their time going online to find out what is being "said" about a product, going back to their department, and tweaking their advertising to reflect what the public wants. Sneaky! He said some of the best folks are those with Library Science degrees. Hmm...
I found an article about how some of it is done.
http://www.convinceandconvert.com/integrated-marketing-and-media/using-social-listening-for-competitive-research/
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